AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |
Back to Blog
Template business mdoel4/6/2023 ![]() ![]() These might be Psychographics like their political views, altruism, biases or preferences. These might be Demographics like age, race, gender, height, income or postcode. Secondly we write helpful descriptors of each customer segment. small business owners, students, parents, etc. ![]() This is what we list in the Customer Segments box.įirstly, we group our customers into clusters, describing each of them by their common characteristics, i.e. What are their core beliefs and worldviews?ĭo they have a good understanding of how they might get what they want? What are their hopes, dreams and aspirations? What are their jobs, tasks and obligations? Our job is to get a good understanding of this person: They’re looking for solutions to their current problems, and like finding ways to make their lives easier. This is a real person, someone who is walking around right now. Your business is centred around your customers, the people who you believe will be motivated enough to try your new product/service in order to receive some sort of compelling benefit. ![]() There’s no particular order you have to follow on a canvas, although I’ve found this to be the best place to start. ![]()
0 Comments
Read More
Leave a Reply. |